willingness$91997$ - definição. O que é willingness$91997$. Significado, conceito
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O que (quem) é willingness$91997$ - definição

ECONOMIC CONCEPT OF THE MAXIMUM PRICE A BUYER IS WILLING AND ABLE TO GIVE IN A TRANSACTION
Willingness-to-pay

Willingness to pay         
In behavioral economics, willingness to pay (WTP) is the maximum price at or below which a consumer will definitely buy one unit of a product.Varian, Hal R.
Volition (psychology)         
COGNITIVE PROCESS BY WHICH AN INDIVIDUAL DECIDES ON AND COMMITS TO A PARTICULAR COURSE OF ACTION
Willingness; Volitive systems
Volition or will is the cognitive process by which an individual decides on and commits to a particular course of action. It is defined as purposive striving and is one of the primary human psychological functions.
willingness         
COGNITIVE PROCESS BY WHICH AN INDIVIDUAL DECIDES ON AND COMMITS TO A PARTICULAR COURSE OF ACTION
Willingness; Volitive systems
n.
1) to demonstrate, show willingness
2) to express willingness
3) the willingness to + inf. (she expressed the willingness to work for us)

Wikipédia

Willingness to pay

In behavioral economics, willingness to pay (WTP) is the maximum price at or below which a consumer will definitely buy one unit of a product. This corresponds to the standard economic view of a consumer reservation price. Some researchers, however, conceptualize WTP as a range.

According to the constructed preference view, consumer willingness to pay is a context-sensitive construct; that is, a consumer's WTP for a product depends on the concrete decision context. For example, consumers tend to be willing to pay more for a soft drink in a luxury hotel resort in comparison to a beach bar or a local retail store.